Why hardees stop selling chicken

With more than 1, restaurants across the U. Our designated Biscuit Makers rise before the sun, and start their mornings at 4 a. Made with all-white meat chicken, and hand-dipped in seasoned breading before fried to golden perfection.

Fire seems like nothing special. The one-of-a-kind menu included cent hamburgers, cent fries, and cent milkshakes. By the end of the 60s, there were more than Hardee's locations. CKE Restaurants acquires Hardee's in , creating a chain of 3, restaurants in 40 states and 10 foreign countries. Hardee's then jumped on the opportunity to steal some customers from McDonald's and released a video of Pudzer directing customers right into the burger-offering arms of Hardee's.

Those sound like fighting words for sure. Right, McDonald's? An increase in profits for three consecutive months and a Silver Skillet Award for "best sandwich" only proved how popular the Six Dollar Burger was with the public. The burger was discontinued in , only to be brought back for a limited run a year later in order to beat out McDonald's competing Angus burgers.

Ask any Midwestern baby-boomer about Burger Chef and they'll likely have fond memories of the popular chain's Super Shef and Funburger.

The fast food chain was an innovator in the industry, but was eventually gobbled up by the big dogs — with Hardee's delivering the final blow. In the early s, it was second only to McDonald's in number of locations and franchisees were enjoying a 50 percent return on investments. The fast food joint was even referenced in the TV show Mad Men , just to give you an idea of its popularity at the time.

Their purchase by General Foods started their downhill decline, and mismanagement and bad press only made things worse. From there, Hardee's began slowly either closing every Burger Chef location or converting them into Hardee's restaurants. By the end of , the last Burger Chef in Cookeville, Tennessee was gone for good. Maybe you've seen Hardee's commercials boasting about their hand-breaded chicken tenders and thought "Yum, Hardee's serves chicken now!

Back in the s, Hardee's was all about fried chicken and made a valiant effort to compete with Colonel Sanders and his Kentucky Fried Chicken empire. This was likely a result of Hardee's buying the Roy Rogers chain and attempting to incorporate their fried chicken success into its own restaurants. Hardee's claimed their chicken won out over KFC in taste tests, but alas, it wasn't meant to be. By the early s , Hardee's had decided to devote itself to focusing on burgers, and cut 40 items from their lunch and dinner menus.

Unfortunately, their fried chicken was one of the menu items left behind, leaving us to suspect it may not have been as popular as they implied. With beef recalls in the news more often and red meat's link to an increase in heart disease , you'd think turkey burgers would be on more fast food menus.

Sure some fast food chains have tried out the idea of turkey burgers, but it was Hardee's who rolled them out first. Except critics didn't seem to think the burgers were particularly "great-tasting.

KFC might have a cast of celebrity Colonels and Arby's has Ving Rhames pitching their meats, but Hardee's has both beat with its celebrity pitches. We touched earlier on models like Heidi Klum and Kate Upton appearing in ads for the brand, but that's just the tip of the iceberg. Cut to the s, and the fast food chain tapped claymation sensation the California Raisins to advertise their cinnamon raisin biscuits.

By the late s, Hardee's and Carl's Jr. It was in the s that CKE really seemed to begin pulling more celebrities into its adverts. From there, everyone from reality stars like Kim Kardashian and Audrina Partridge to Top Chef host Padma Lakshmi and pro-fighter Ronda Rousey found themselves being seduced by hamburgers.

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