What is the average online purchase

They tend to be more rational and logical at the time of purchase and often seek compelling reason why they should buy this product: Why do I need this? On the other hand, women tend to try more items than men and are more likely to make impulse purchases.

Women are more emotional so it is advisable to offer products that appeal more to emotions and let them see the experience lived with the product, rather than the product itself.

Women ask: How will make me feel this product? Fashion and travel sites are the categories that get more clicks from women, while men prefer those related to electronics and gaming products. You can consult an infographic very complete here. In addition, while men tend to use them for business-related issues networking and making contacts and to be informed; women use social media to talk more about their personal life and post their personal experiences, opinions and stay in touch with family and friends.

Then you will be able to mark statistics as favourites and use personal statistics alerts. Please log in to access our additional functions. Yes, let me download! Exclusive Corporate feature. Corporate Account. Statista Accounts: Access All Statistics. Basic Account. You only have access to basic statistics.

Single Account. The ideal entry-level account for individual users. Corporate solution including all features. Statistics on " Mobile commerce in the United States " The most important statistics. The most important statistics. In a recent study, 43 percent of online shoppers named 1 in-stock availability of desired items and 2 fast and reliable delivery as the two most important attributes when shopping online.

Prioritize these two strategies and you should see an increase in orders, without hurting your profit margins. The brick-and-mortar shopping experience is hard to replicate online. You can even embed your videos into website popups and show them at the perfect time to visitors, such as when they click a button or during checkout. Online shopping is all about convenience. A recent study found that digital and mobile wallets, such as PayPal, Apple Pay, and Google Pay, accounted for almost 45 percent of global e-commerce transactions in The same also goes for SaaS companies, travel agencies, automotive dealerships, and media outlets, to name a few other industries.

With that in mind, we took a deep dive into our customer data across several industries and found out that email popups convert better in e-commerce than any other industry. E-commerce popups for collecting email addresses convert almost 5 percent of visitors into subscribers, followed by the service industry at 3. First, your visitors are used to popups. They might even expect to see popups, in one form or another, on your site to grab a deal in exchange for their email address.

Consider offering incentives in your email popups, such as discounts, free gifts, and giveaways. Our data suggest that popups with two input fields convert the best, followed closely by popups with only one input field. So, if you have an email popup asking five questions, consider limiting your input fields only to the essentials: email address and first name.

And if you must ask those other three questions, create a multistep popup, and save those input fields for the second step. A higher than average cart abandonment rate should set off alarm bells as it might hint at a critical problem in your store.

This means lots of potential revenue you can recover with email marketing and website popups. Shipping, tax, additional fees—research suggests that unexpected extra costs like these can be a dealbreaker for many e-commerce visitors. Your ultimate review. One small step for you and one giant leap for your knowledge.

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