Gts kombucha where to buy

Modern commercial kombuchas like GT's often include supplemental ingredients such as ginger or juices that have their own documented health benefits and also make the stuff taste better. True believers, though, tout kombucha as a treatment for just about everything, including baldness, acne, hangovers, AIDS, and cancer. The ex-agent's wife had gotten it from a friend who'd picked it up from a Buddhist nun. But preferring his juices, he gave it to Michael, who took up homebrewing. Laraine started bringing his kombucha to the luxury department store I.

Magnin, where she sold jewelry. In July , Laraine found a lump in her breast. Doctors diagnosed a fast-growing cancer. Around the time that Laraine underwent chemotherapy and radiation treatment, Los Angeles Magazine cited her as the force behind "the mushroom that's sweeping L.

Magnin wanting to buy kombucha, and one night at the family dinner table, she mentioned all the interest she was getting. GT looked up from his plate and said, "Mom, you should do this. You should make it available for everyone. Think of all the people it could help.

Look what it's done for you. It was nearly a month before GT's 17th birthday. He had recently dropped out of Beverly Hills High after falling in with the wrong crowd and slacking off. Self-aware enough to know that he needed to make a change, he had gotten his GED and signed up for some classes at the local community college.

Laraine gazed across the table at her smart, charismatic, somewhat lost son. Along the refrigerator wall at Erewhon, a bustling natural-foods grocery on Beverly Boulevard, several dozen rows of GT's Kombucha dominate all other drinks.

Flavors include Mystic Mango, Cosmic Cranberry, Guava Goddess, and so on, in a rainbow of colors peeking out from behind retro labels that evoke a 19th-century tonic. Now 36 and buffed to a high shine, GT--it's short for George Thomas--carries himself with a bouncy, contagious energy. Sculpted biceps emerge from the short and cuffed sleeves of his Alexander McQueen button-down.

Impossibly snug khaki pants reveal smooth and sockless ankles. On Saturdays, he drives his Lamborghini. Overall, he has a sort of ageless and Photoshopped look that suggests someone who takes very expensive care of himself--or maybe just drinks a ton of kombucha.

Which he does. That includes sampling batches while they're fermenting to monitor effervescence and other factors, testing finished product to check flavor, and buying bottles from stores to understand the customer experience. He considers himself something of a kombucha artist, and doesn't trust anyone else to have a palate as finely tuned as his. Beverages are a high-margin business, but experts say kombucha is extraordinary.

The most important ingredient, the scoby, is free and self-replicating. Everything else--tea and sugar and whatever dash of flavoring gets added at the end--doesn't cost much more, even if you use only the finest raw materials, as both GT and Reed claim to. GT won't say so, but bringing me to Erewhon illustrates his hold on the market--he controls something north of 60 percent, he says, and likely much more at this hometown store.

Beyond that, he won't discuss financial details. Erewhon is also where his business began, just a few months after GT's fateful dinner conversation with Laraine. After tinkering with the recipe to make something more palatable than his dad's vinegary brew, he put on a suit, stuffed a legal pad and a calculator into a briefcase, and set off to pitch Erewhon, his dad at his side to lend gravitas.

He had created a black and white logo inspired by his mom's Chanel cosmetics, and he measured meticulously before affixing a homemade label three inches from the bottom of each of his bottles, so they'd look like they'd come off an assembly line.

Thanks to the magazine article about Laraine, customers were already asking for kombucha, so a deal was easy. The first order--two cases, or 24 bottles--nearly sold out on the first day. The next year and a half became a blur of brewing and bottling and pitching.

GT's kombucha factory, initially a few punch bowls on the counter, outgrew the family kitchen and took over the dining room. GT started sleeping from 4 p. He created alter egos--Jorge the delivery guy, George the cook, and GT the president--to sound like he had employees when he talked to his growing list of retailers.

Laraine pitched in by becoming chief product-demo officer. GT sent her to stores, where she'd set up tasting tables. It stimulates your metabolism," she'd say. She'd promise people better skin after a month of drinking kombucha--if they drank it daily.

She learned that the local Hasidic Jews were open to serving the drink to their kids. The beverage aisle of the '90s was not like today's, where every upscale market has a dozen different pressed juices and superfruit power drinks. And there was a sense of discovery. But as business began to thrive, Justin got sick again. As a baby, his recurring heart problems were treated by blessings from Sathya Sai Baba--the family's holy man in India--and surgeons in L.

Now the diagnosis was a rare and terminal cancer. As GT worked nights furiously filling orders, Justin hunched over on his knees in the living room, unable to walk or even lie in bed. GT would turn away from his tasks to help his big brother go to the bathroom, or lift him into a more comfortable position. And juxtaposed to that is my brother dying, being stripped of everything he felt was important--the physique, the popularity, all the pride and ego.

When Justin died, the stress tore GT's parents apart. It was December , and GT realized it was time to go pro. He was more than two years into his adventure, selling 30 to 50 cases a day, and had strained his homebrew operation beyond capacity.

He rented a 2,square-foot industrial space in Gardena, just outside of L. If the early days of GT's Kombucha are a triumph of precocious instincts and timing, the company's jump to adulthood owes much to Whole Foods.

In , the grocer wasn't the leviathan it is today, but it already held extraordinary power to pluck an obscure brand out of the wild and give it previously unimagined exposure. Suddenly GT's was in stores across the Southwest. He rented another 2, square feet in Gardena. Must be 21 or older to buy. Purity you can trust. Potency you can feel. Our Story. Stay Cultured Get exclusive updates, sneak peeks, and special offers from GT's.

Are You 21 or Older? Yes No. Real authentic Kombucha as GT's, offers a tangy taste natural effervescence, and visible culture strands". Product Information. Delivery Information. If your order contains items that need to stay cool like yoghurts or hummus, you can nominate a day for your delivery. If your order does not include these items, you can choose Next Day delivery or Standard delivery.

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Real authentic Kombucha as GT's, offers a tangy taste natural effervescence, and visible culture strands" 5.